Who Will Attend

This signature event connects international buyers, local businesses, industry leaders, and key stakeholders from the tourism sector who are shaping the next chapter for Athens as a destination.

During the two days 90 hosted international buyers and 120 local suppliers will come together to connect, collaborate, and do business. By bringing together initiatives like the TiA City Festival, the TiA Film Office, and partners like Endeavor, This Is Athens highlights the city’s diverse offerings as a compelling destination.

Learn through Agora Insights, an educational program focused on the latest trends in destination management.

Join This is Athens Agora for a packed programme of pre-scheduled business appointments, discussions and networking with top international buyers, local suppliers and destination experts.

Hosted buyers

As a buyer, this is your opportunity to discover Athens as a sustainable destination, explore innovative experiences, and build lasting partnerships through our fully hosted program. We’re inviting buyers from both the meetings and events, as well as the leisure sectors, to register and connect with key industry players. If you're not here, you're missing out on the full potential of what Athens has to offer.

Suppliers

If you're a local tourism supplier, This Is Athens – Agora is the ideal platform to showcase Athens and Greece’s world-class tourism offerings. With targeted pre-matched appointments, including separate opportunities to meet buyers from the meetings and events and leisure sectors, you’ll connect with the right people at the right time. You can also bring extra representatives from your firm to maximize your reach. Meet your match in Athens!

Hosted media

Are you a travel journalist or content creator ready to document Athens’ evolution as a dynamic tourism and business destination? By joining the fully hosted program, you’ll gain exclusive insights into the future of Athens as a destination, along with authentic Athenian experiences.