As a buyer, this is your opportunity to discover Athens as a sustainable destination, explore innovative experiences, and build lasting partnerships through our fully hosted program. We’re inviting buyers from both the meetings and events, as well as the leisure sectors, to register and connect with key industry players. If you're not here, you're missing out on the full potential of what Athens has to offer.

If you're a local tourism supplier, This Is Athens – Agora is the ideal platform to showcase Athens and Greece’s world-class tourism offerings. With targeted pre-matched appointments, including separate opportunities to meet buyers from the meetings and events and leisure sectors, you’ll connect with the right people at the right time. You can also bring extra representatives from your firm to maximize your reach. Meet your match in Athens!

Are you a travel journalist or content creator ready to document Athens’ evolution as a dynamic tourism and business destination? By joining the fully hosted program, you’ll gain exclusive insights into the future of Athens as a destination, along with authentic Athenian experiences.