Behind every successful destination are the people and the organizations that make it run smoothly.

This panel focuses on the infrastructure and partnerships that allow Athens to host international visitors and events with confidence, from transport and venues to urban regeneration and collaboration across the tourism sector. It’s a discussion about what it really takes to welcome the world, and how local and global partners work together to keep improving the experience.

What does Athens look like through the eyes of the people who live it and share it with the world?

In this conversation, creators and storytellers talk about the city as they actually experience it, the rooftops they return to, the neighbourhood spots they recommend to friends, the creative communities shaping its energy today. we explore how everyday moments become stories that travel far beyond the city itself.

When Athens hosts major events, the city itself becomes part of the experience.

From international sporting events to large-scale cultural gatherings, these moments bring together residents and visitors in shared spaces across the city. This panel looks at how Athens prepares for and supports large events — and how these occasions leave a lasting impact on the city and the people who take part in them.

This session examines how collaboration among destinations, represented by the ACVB, professional congress organizers (PCOs), and associations helps attract prestigious international events. By exploring the PCO’s role as a “trusted advisor,” the CVB’s strategic local support and the content leadership of associations, the panel identifies best practices for building long-term legacy and navigating current industry challenges to create a lasting local footprint.