WHY ATTEND?

• Connect with decision-makers across tourism sectors and discover collaboration opportunities
• Experience Athens’ firsthand
• Join curated city tours showcasing Athens’ potential
• Engage in cross-industry networking
• Enjoy exclusive social functions designed to connect industry leaders
• Access expert-led presentations at Athens Insights

The event will feature dedicated appointment tracks exclusively for Business Events and Leisure tourism sectors.

The programme includes:

• A personalised online profile and calendar that can be modified according to your preferences and needs.
• A welcome cocktail as well as dinners at exclusive locations.
• Participation in over 20 online pre-scheduled, 10-minute appointments with top Greek suppliers of your choice.
• Additional networking opportunities during the social programme.
• A variety of tours, experiences, and site inspections showcasing the diverse attractions and facilities of Athens.
• Expert-led presentations at Athens Insights.

This is Athens – Agora offers a complete hosted buyers program which includes air travel to and from Athens, accommodation in a 5* hotel, transfers, thematic tours, meals and social events.

This is Athens-Agora offers you direct access to international buyers actively seeking authentic Athenian experiences, luxury accommodations, and unique business event venues.

Why attend

• Present your products and services to top international market professionals, focusing on sectors: City-break, Business Events, Luxury, LGBTQI+K
• Connect with qualified international buyers through 15+ pre-scheduled B2B meeting.
• Option to choose between Leisure MICE meeting set.
• Possibility to include a 2nd representative and/ or a 2nd meeting for an additional fee.
• Showcase your services to decision-makers in the luxury, business events, and city-break segment.
• Network with industry leaders shaping the future of Athens tourism at the business and social event.
• Gain valuable insights into emerging travel trends and market demand.
• Featured listing in the official online directory of This is Athens-Agora 2025.

New for 2025: This year, we’re expanding participation to include tourism companies from across Greece, showcasing the broader Greek tourism ecosystem.

As fully hosted media attendees of This is Athens-Agora, you will gain exclusive access to one of Greece’s signature destination events, showcasing the best of what Athens has to offer as a world-class tourism and business hub.

• Carefully curated experiences and networking opportunities giving you the chance to engage directly with key stakeholders in the Athenian tourism sector.
• Experiencing firsthand the unique blend of ancient heritage and modern innovation that defines the Greek capital.
• Rich content opportunities, including access to cultural landmarks, exclusive interviews with local experts and business leaders.
• Immersive experiences that capture Athens’ evolution as a leading Mediterranean destination.

Don’t miss this unique opportunity to discover Athens’ dynamic tourism landscape.