EVENT CALENDAR

Two action-packed days filled with B2B meetings, insightful talks and exclusive networking sessions. Whether it’s learning or connecting with industry leaders, every moment at This is Athens – Agora will be an opportunity to grow.

The event website will be continuously updated with confirmed speakers and additional details over the coming weeks.

Day 1
April 19, 2026

TBC

Hosted Buyers Only

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End of Day 1

Day 2
April 20, 2026

@ Athenian Hall, Grande Bretagne

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@ Golden Room, Grande Bretagne

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@ Golden Room, Grande Bretagne

Behind every successful destination are the people and the organizations that make it run smoothly.

This panel focuses on the infrastructure and partnerships that allow Athens to host international visitors and events with confidence, from transport and venues to urban regeneration and collaboration across the tourism sector. It’s a discussion about what it really takes to welcome the world, and how local and global partners work together to keep improving the experience.

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@ Grand Ballroom, Grande Bretagne

Tailored B2B meetings connecting selected international buyers with established suppliers of Greek Tourism.

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@ Royal Room & Athenian Hall, Grande Bretagne

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@ Grand Ballroom, Grande Bretagne

Tailored B2B meetings connecting selected international buyers with established suppliers of Greek Tourism.

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@ Golden Room, Grande Bretagne

What does Athens look like through the eyes of the people who live it and share it with the world?

In this conversation, creators and storytellers talk about the city as they actually experience it, the rooftops they return to, the neighbourhood spots they recommend to friends, the creative communities shaping its energy today. we explore how everyday moments become stories that travel far beyond the city itself.

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@ Royal Room & Athenian Hall, Grande Bretagne

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@ Grand Ballroom, Grande Bretagne

Tailored B2B meetings connecting selected international buyers with established suppliers of Greek Tourism.

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@ Royal Room & Athenian Hall, Grande Bretagne

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@ Grand Ballroom, Grande Bretagne

Tailored B2B meetings connecting selected international buyers with established suppliers of Greek Tourism.

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TBC

Buyers & Suppliers

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End of Day 2

Day 3
April 21, 2026

@ Athenian Hall, Grande Bretagne

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@ Grand Ballroom, Grande Bretagne

Tailored B2B meetings connecting selected international buyers with established suppliers of Greek Tourism.

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@ Royal Room & Athenian Hall, Grande Bretagne

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@ Golden Room, Grande Bretagne

When Athens hosts major events, the city itself becomes part of the experience.

From international sporting events to large-scale cultural gatherings, these moments bring together residents and visitors in shared spaces across the city. This panel looks at how Athens prepares for and supports large events — and how these occasions leave a lasting impact on the city and the people who take part in them.

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@ Golden Room, Grande Bretagne

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@ Golden Room, Grande Bretagne

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@ Royal Room & Athenian Hall, Grande Bretagne

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Contributors

Embracing Gaia

Embracing Gaia

Sponsored by Narratologies

Maria Callas Unveiled

Maria Callas Unveiled

Sponsored by Museum Maria Callas

Plaka Walking Tour

Plaka Walking Tour

Sponsored by Athenian Tours

Traditional Dance Workshop

Traditional Dance Workshop

Dora Stratou

@ Several venues

Exclusive city tours & cultural experiences that showcase everything Athens has to offer.

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TBC

Buyers & Suppliers

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End of Day 3

B2B MEETINGS
B2B Meetings

Pre-scheduled one-on-one meetings with key decision-makers in tourism and meetings. Our advanced matchmaking technology ensures you connect with the right people to grow your business. Don’t miss the chance to engage directly with those who matter most.

AGORA Insights
Agora Insights

Global experts will share the latest strategies in sustainable tourism, destination marketing, and digital transformation. To stay at the forefront of the industry, This is Athens – Agora is the place to be. These insights will shape your approach for years—learn from the best.

Athens Experience
Athens experiences

Exclusive city tours, cultural experiences, and after-hours networking events that showcase the heart and soul of Athens. This is Athens – Agora is your chance to connect with the city. Don’t miss out on an unforgettable experience.

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