EVENT CALENDAR
Two action-packed days filled with B2B meetings, insightful talks and exclusive networking sessions. Whether it’s learning or connecting with industry leaders, every moment at This is Athens – Agora will be an opportunity to grow.
The event website will be continuously updated with confirmed speakers and additional details over the coming weeks.
Day 1
April 6, 2025
Welcome Activity: Join Percy and Medusa in a mythology treasure hunt in Athens!
Embark on a mythology-themed treasure hunt through Athens' historic Plaka neighborhood and the Acropolis foothills. Using an app, you'll navigate the area, solve riddles, and uncover stories from ancient Athens. Facilitators will guide you through hidden corners, providing an excellent opportunity to experience the historic center and collaborate with colleagues and peers.
The activity concludes at MUSE Urban Venue, where Welcome Drinks will be served. Activity Operated and sponsored by Narratologies
@Muse Urban Venue (Ifestou 26, Athina 105 55)
End of Day 1
Day 2
April 7, 2025
Networking time
Get Into The Beat!
Opening Ceremony
Moderator
Contributors
Join Athens Mayor. Haris Doukas and key tourism stakeholders as they explore the city's innovative approach to sustainable tourism.
Discussion topics include:
The critical role of DMMOs (Destination Management & Marketing Organizations) and multi-stakeholder collaboration.
Insights from Athens' groundbreaking carrying capacity study.
Balancing tourism growth with preservation and resident well-being.
Leveraging tourism for positive urban transformation.
Data-driven strategies for sustainable destination management.
This session highlights Athens' leadership in urban and regenerative tourism, providing valuable insights for industry leaders and policymakers.
Moderator
Contributors
This panel explores how film tourism is redefining Athens’ image and influence as a travel destination.
Experts will discuss:
Film’s role in reshaping perceptions and rebranding Athens as a dynamic, multifaceted city.
The draw of iconic locations, from ancient ruins to modern cityscapes.
Successful case studies and strategies for leveraging film tourism.
Broader impacts on urban development and cultural preservation.
Join us for insights into the transformative power of film in shaping Athens’ identity and appeal.
Powered by This is Athens - Film Office
Networking time
Parallel B2B sessions
a. Leisure tourism professionals
b. Events Industry (MICE) professionals
Moderator
Contributors
As Greece’s tourism landscape evolves, pioneers are redefining the sector with innovative business models and cutting-edge solutions. This panel brings together Panos Paleologos, Founder & President of HotelBrain, and Dimitris Kossyfas, Co-founder and COO of hoper, to explore the forces reshaping travel and hospitality.
From a one-stop shop solution for hospitality to the first ever helicopter airline in Greece, our speakers will discuss how their ventures are transforming the industry, the role of technology and upskilling, and the shifts in traveler expectations. Furthermore, together we will explore Athens’ challenges and opportunities in becoming a hub for sustainable and smart tourism
Session Powered by Endeavor Greece
Parallel B2B sessions
a. Leisure tourism professionals
b. Events Industry (MICE) professionals
Networking time
Parallel B2B sessions
a. Leisure tourism professionals
b. Events Industry (MICE) professionals
@ Bungalow7 Athens (Leof. Poseidonos 110, Glifada 166 75)
Cap off your first day with an evening of culinary delights and valuable networking. The ideal blend of gastronomy and professional opportunity.
End of Day 2
Day 3
April 8, 2025
Networking time
Parallel B2B sessions
a. Leisure tourism professionals
b. Events Industry (MICE) professionals
Networking time
Contributors
A panel of experts will delve into the dynamic intersection of culture and tourism, exploring how cultural trends shape destinations and transform the visitor experience.
This engaging discussion will examine the evolving relationship between Athens' rich heritage and its vibrant creative landscape, offering insights into:
The interplay between historical legacy and contemporary innovation.
Athens' rise as a global cultural hub and a magnet for creative talent
The role played by cultural institutions in preserving heritage and fostering destination growth.
Networking time
These curated thematic tours provide intimate, immersive experiences tailored to your interests-from ancient history and modern art to culinary delights and urban exploration. Discover the city's multifaceted character through the eyes of passionate local experts.
The business day will conclude with lunch at 13:30 at the Zappeion, followed by the commencement of 'Athens Experiences' at 14:30. Specific details and instructions will be provided.
Unexpected Athens Orientation Tour - Operated and sponsored by Alternative Athens
In this tour we will experience the real Athens, as it has evolved through the centuries. Specifically, we will visit 5 contrasting neighborhoods and understand how 4 different cities coexist and intertwine: the ancient, the ottoman, the neoclassical and modern Athens, with glimpses into Athens of World War II. It lasts 3 hours, starts from the Parliament sq. and ends in Monastiraki area, covering also Kolonaki, Exarchia, Syntagma, Psiri and the Athens Trilogy.
Mythology Storytelling Walk - Operated and sponsored by Alternative Athens
Ancient myths come to life just for you in a live show on the streets of Athens! Zeus is madly in love, Athena is bearing gifts and Dionysus is drunk again! Circle the Acropolis and see and hear all the gossip – okay, the myths – about the gods of Greece from professional storytellers who sing and play music too, as you taste authentic Greek items at stops along the way.
History meets Flavor; Acropolis Exploration and Culinary Delights - Operated and sponsored by Athenian Tours
Explore the legendary Acropolis with a knowledgeable guide, uncovering its fascinating myths and history. After marveling at its ancient wonders, wander through the charming historic center of Athens, where the past and present blend seamlessly. Stroll through lively streets, soak in the city's unique atmosphere, and experience its rich culture. To finish, treat yourself to a local favorite—loukoumades, crispy honey-drizzled dough bites that have been delighting Greeks for centuries. A perfect ending to a journey through history and flavor!
Athens Unveiled: From Historic Streets to Seaside Modernity - Operated and sponsored by Sunny Greece
Uncover the essence of Athens through a guided walking and panoramic vehicle tour that weaves together historical landmarks and authentic local charm. We welcome you with a sweet traditional treat — Greek yogurt with spoon sweet and Greek coffee. As we traverse the city, you'll have the opportunity to admire and photograph iconic monuments. The experience concludes by the sea at the Stavros Niarchos Foundation Cultural Center — a modern masterpiece where culture, architecture, and sustainability come together in harmony.
Athens Wine tasting experience at the roof top restaurant Whispers - Operated and sponsored by Chat Tours
Experience the perfect blend of history and indulgence in Athens. Stroll through the serene National Garden, explore historic Syntagma Square and admire the Hellenic Parliament with the Tomb of the Unknown Soldier.
Then, elevate your senses with an unforgettable wine tasting at the stunning rooftop restaurant, Whispers. Savor exquisite Greek wines while enjoying breathtaking panoramic views of Athens. This unique experience combines culture, scenery and the rich flavors of Greece for a truly memorable journey.
@Cinapos (Iraklidon 10, Athina 118 51)
An enchanting evening to close the event, where connections are made, memories are created, and the Athens journey continues-until we meet again
End of Day 3
Day 4
April 9, 2025
End of Day 4
B2B Meetings
Pre-scheduled one-on-one meetings with key decision-makers in tourism and meetings. Our advanced matchmaking technology ensures you connect with the right people to grow your business. Don’t miss the chance to engage directly with those who matter most.
Agora Insights
Global experts will share the latest strategies in sustainable tourism, destination marketing, and digital transformation. To stay at the forefront of the industry, This is Athens – Agora is the place to be. These insights will shape your approach for years—learn from the best.
Athens experiences
Exclusive city tours, cultural experiences, and after-hours networking events that showcase the heart and soul of Athens. This is Athens – Agora is your chance to connect with the city. Don’t miss out on an unforgettable experience.
This is Athens - Agora
The Signature Destinatin Event
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