This is Athens – Agora is a flagship destination event organized by the City of Athens through Develop Athens S.A., designed and managed by This is Athens – Convention & Visitors Bureau (CVB). It is designed to promote Athens as a top destination for business, events, and leisure tourism.

The meeting showcases Athens as a top choice for business events, leisure travel, and city breaks. Initiatives like the This is Athens City Festival and Athens Film Office further showcase the city’s vibrant cultural and creative identity to global audiences.

Building on the success of ten editions of our signature travel event, This is Athens – Agora marks a natural evolution – a dynamic, annual event expanding its scope and impact, as a comprehensive marketplace for tourism, business, culture, and innovation, with a strong commitment to sustainability.

The event brings together international buyers, local businesses, and industry leaders in an environmentally conscious setting, fostering meaningful connections and long-term growth opportunities.

Celebrating its 11th edition, This is Athens – Agora continues to strengthen Athens’ position as a leading global tourism destination, playing a vital role in the city’s transformation into a premier global destination. Key accomplishments include:

• 700+ tourism professionals hosted from Europe and North America
• 20,000+ B2B meetings driving business opportunities
• 200+ Greek tourism companies supported in global collaborations

This year’s event will host:

• 60+ international buyers from Europe, the USA, Canada, India, and China, participating in a Fully Hosted Program.
• 70+ Greek companies from various sectors within tourism, creating a dynamic environment for B2B networking and strategic partnerships.
• 20% participation from tourism companies outside Athens, showcasing the broader Greek tourism ecosystem.

Join us as we showcase Athens’ vibrant tourism offerings, positioning the city as a dynamic stage for tourism, business, culture and sport.