THIS IS ATHENS - AGORA

agora /ˈaɡ(ə)rə/

the word derives from the ancient Greek term ageirein, meaning "to gather together"

agora /ˈaɡ(ə)rə/

the word derives from the ancient Greek term ageirein, meaning "to gather together"

The ancient Agora was the heart of Athenian life, a space for politics, social interaction, and trade.   This is Athens Agora is a modern tourism marketplace which also fosters connections and offers opportunities for engagement and discovery.   This is Athens – Agora is the must-attend event for anyone looking to be part of Athens’ thriving tourism and business sectors.

The Signature Destinatin Event

This is Athens – Agora is a flagship destination event organized by the City of Athens through Develop Athens S.A., designed and managed by This is Athens – Convention & Visitors Bureau (CVB). It is designed to promote Athens as a top destination for business, events, and leisure tourism.

 

The meeting showcases Athens as a top choice for business events, leisure travel, and city breaks. Initiatives like the This is Athens-City Festival and This is Athens-Film Office further showcase the city’s vibrant cultural and creative identity to global audiences.

 

Building on the success of nine editions of Travel Trade Athens, This is Athens – Agora marks a natural evolution—a dynamic, annual event expanding its scope and impact. While Travel Trade Athens successfully connected Greek tourism businesses with global markets for nearly a decade, This is Athens – Agora takes this legacy further, as a comprehensive marketplace for tourism, business, culture, and innovation, with a strong commitment to sustainability.

 

The event brings together international buyers, local businesses, and industry leaders in an environmentally conscious setting, fostering meaningful connections and long-term growth opportunities.

 

Celebrating its 10th edition, This is Athens – Agora continues to strengthen Athens’ position as a leading global tourism destination. Since its launch in 2013, it has played a vital role in the city’s transformation into a premier global destination. Key accomplishments include:

 

  • 700+ tourism professionals hosted from Europe and North America
  • 20,000+ B2B meetings driving business opportunities
  • 200+ Greek tourism companies supported in global collaborations

 

This year’s event will host:

• 90+ international buyers from Europe, the USA, Canada, India, and China, participating in a Fully Hosted Program.
• A select number of international media representatives to amplify the event’s reach.
• 120+ Greek companies from various sectors within tourism, creating a dynamic environment for B2B networking and strategic partnerships.
• 20% participation from tourism companies outside Athens, showcasing the broader Greek tourism ecosystem.

 

Join us as we showcase Athens’ vibrant tourism offerings, positioning the city as a dynamic hub for tourism, business, culture, and innovation.