EVENT PROGRAM
Two action-packed days filled with B2B meetings, insightful talks and exclusive networking sessions. Whether it’s learning or connecting with industry leaders, every moment at This is Athens – Agora will be an opportunity to grow.
The event website will be continuously updated with confirmed speakers and additional details over the coming weeks.
Day 1
April 19, 2026
@ Athenian Hall, Grande Bretagne
@ Wild Poppies, Stadiou 7, Athens
Hosted Buyers Only
End of Day 1
Day 2
April 20, 2026
@ Athenian Hall, Grande Bretagne
@ Golden Room, Grande Bretagne
Contributors
@ Golden Room, Grande Bretagne
Behind every successful destination are the people and the organizations that make it run smoothly.
This panel focuses on the infrastructure and partnerships that allow Athens to host international visitors and events with confidence, from transport and venues to urban regeneration and collaboration across the tourism sector. It’s a discussion about what it really takes to welcome the world, and how local and global partners work together to keep improving the experience.
@ Grand Ballroom, Grande Bretagne
Tailored B2B meetings connecting selected international buyers with established suppliers of Greek Tourism.
@ Royal Room & Athenian Hall, Grande Bretagne
@ Grand Ballroom, Grande Bretagne
Tailored B2B meetings connecting selected international buyers with established suppliers of Greek Tourism.
Contributors
@ Golden Room, Grande Bretagne
What does Athens look like through the eyes of the people who live it and share it with the world?
In this conversation, creators and storytellers talk about the city as they actually experience it, the rooftops they return to, the neighbourhood spots they recommend to friends, the creative communities shaping its energy today. we explore how everyday moments become stories that travel far beyond the city itself.
@ Royal Room & Athenian Hall, Grande Bretagne
@ Grand Ballroom, Grande Bretagne
Tailored B2B meetings connecting selected international buyers with established suppliers of Greek Tourism.
@ Royal Room & Athenian Hall, Grande Bretagne
@ Grand Ballroom, Grande Bretagne
Tailored B2B meetings connecting selected international buyers with established suppliers of Greek Tourism.
@EMST (National Museum of Contemporary Art Αthens)
Nyn Esti
Leof. Andrea Siggrou 51-53, Athens
Buyers & Suppliers
Dinner & Discussions. Transition from daytime insights to evening connections at our seated dinner. Delve deeper into conversations sparked during the day while enjoying a taste of Athens.
End of Day 2
Day 3
April 21, 2026
@ Athenian Hall, Grande Bretagne
@ Grand Ballroom, Grande Bretagne
Tailored B2B meetings connecting selected international buyers with established suppliers of Greek Tourism.
@ Royal Room & Athenian Hall, Grande Bretagne
Contributors
@ Golden Room, Grande Bretagne
When Athens hosts major events, the city itself becomes part of the experience.
From international sporting events to large-scale cultural gatherings, these moments bring together residents and visitors in shared spaces across the city. This panel looks at how Athens prepares for and supports large events — and how these occasions leave a lasting impact on the city and the people who take part in them.
Contributors
@ Golden Room, Grande Bretagne
This session examines how collaboration among destinations, represented by the ACVB, professional congress organizers (PCOs), and associations helps attract prestigious international events. By exploring the PCO’s role as a “trusted advisor,” the CVB’s strategic local support and the content leadership of associations, the panel identifies best practices for building long-term legacy and navigating current industry challenges to create a lasting local footprint.
@ Royal Room & Athenian Hall, Grande Bretagne
Contributors
@ Several venues
Meeting point: Grande Bretagne Hotel Lobby at 14:20.
Exclusive city tours & cultural experiences that showcase everything Athens has to offer:
@ Balthazar
Buyers & Suppliers
An enchanting evening to cap off the event. Network one last time while creating lasting memories.
End of Day 3
B2B Meetings
Pre-scheduled one-on-one meetings with key decision-makers in tourism and meetings. Our advanced matchmaking technology ensures you connect with the right people to grow your business. Don’t miss the chance to engage directly with those who matter most.
Agora Insights
Global experts will share the latest strategies in sustainable tourism, destination marketing, and digital transformation. To stay at the forefront of the industry, This is Athens – Agora is the place to be. These insights will shape your approach for years—learn from the best.
Athens experiences
Exclusive city tours, cultural experiences, and after-hours networking events that showcase the heart and soul of Athens. This is Athens – Agora is your chance to connect with the city. Don’t miss out on an unforgettable experience.
This is Athens - Agora
The Signature Destinatin Event
ORGANIZED BY:
In cooperation with:
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