This is Athens – Agora is a flagship destination event organized by the City of Athens through Develop Athens S.A., designed and managed by This is Athens – Convention & Visitors Bureau (CVB). It is designed to promote Athens as a top destination for business, events, and leisure tourism.

The meeting showcases Athens as a top choice for business events, leisure travel, and city breaks. Initiatives like the The City of Athens Festival and  Athens-Film Office further showcase the city’s vibrant cultural and creative identity to global audiences.

Building on the success of ten editions of City’s signature travel event, This is Athens – Agora marks a natural evolution – a dynamic, annual event expanding its scope and impact, as a comprehensive marketplace for tourism, business, culture, and innovation, with a strong commitment to sustainability.

The event brings together international buyers, local businesses, and industry leaders in an environmentally conscious setting, fostering meaningful connections and long-term growth opportunities.

Celebrating its 11th edition, This is Athens – Agora continues to strengthen Athens’ position as a leading global tourism destination, playing a vital role in the city’s transformation into a premier global destination. Key accomplishments include:

• 700+ tourism professionals hosted from Europe and North America
• 20,000+ B2B meetings driving business opportunities
• 200+ Greek tourism companies supported in global collaborations

This year’s event will host:

• 60+ international buyers from Europe, the USA, Canada, India, and China, participating in a Fully Hosted Program.
• 70+ Greek companies from various sectors within tourism, creating a dynamic environment for B2B networking and strategic partnerships.
• 20% participation from tourism companies outside Athens, showcasing the broader Greek tourism ecosystem.

Join us as we showcase Athens’ vibrant tourism offerings, positioning the city as a dynamic stage for tourism, business, culture and sport.